1,330 research outputs found

    The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

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    The purpose of this study is to examine the impact of social capital including social interaction shared language and trust on Chinese consumer online impulse buying in social commerce platforms To verify the hypothesis we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique After analyzing 548 valid data we confirmed that three dimensions of social capital social interaction shared language and trust positively affects both peer intrinsic motivation and peer extrinsic motivation In addition peer motivation exerts a positively impact on consumer impulse purchases on social commerce The findings not only provide a new theoretical perspective for studying consumers impulse buying behavior in theory but also have important implications for the online sellers in their follower s groups to improve online marketin

    Charge localization instability in a highly deformable dielectric elastomer

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    This paper shows that a highly deformable capacitor made of a soft dielectric and two conformal electrodes can switch between two states discontinuously, by a first-order transition, as the total charge varies gradually. When the total charge is small, it spreads evenly over the area of the capacitor, and the capacitor deforms homogeneously. When the total charge is large, it localizes in a small region of the capacitor, and this region thins down preferentially. The capacitor will survive the localization without electrical breakdown if the area of the electrode is small. Such a bistable system may lead to useful devices.Engineering and Applied Science

    2-Meth­oxy-N′-(2-methoxy­benzyl­idene)benzohydrazide

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    The title Schiff base compound, C16H16N2O3, was derived from the condensation of 2-methoxy­benzaldehyde with 2-methoxy­benzohydrazide in an ethanol solution. The dihedral angle between the two aromatic rings is 87.5 (3)°. In the crystal structure, the mol­ecules are linked into chains running parallel to the a axis by inter­molecular N—H⋯O hydrogen bonds

    FACTORS AFFECTING THE WILLINGNESS OF CHINESE USERS TO CONTINUE USING ONLINE EDUCATION PLATFORMS IN YUNNAN

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    This research examines the main factors such as platform system quality, course quality, and user interaction influencing users' continuous use intention on the online education platform from the user experience and perceived value perspective. Data was collected through the convenience approach via online survey questionnaires from 422 Yunnan respondents who had a prior online learning experience, including both elementary and higher education level courses, within the past year on an online education platform in China. Yunnan is located at the border of southwest China, where education is costly and inefficient. Data are tested against the research model by using structural equation modeling. The results indicate that user-perceived value will significantly impact users' willingness to continue using online education platforms. Furthermore, users' functional experience and emotional experience have a positive impact on perceived profit, while they have a negative effect on perceived loss. In addition, the quality of the platform system affects users' functional experience and emotional experiences. Besides, course quality, including timeliness, pertinence, authority, and1 Ed.D., Chinese Teacher, Stamford International University, Thailand. [email protected] Ph.D., Assistant Professor, Graduate School of Education, Stamford International University, Thailand. [email protected] Ed.D., Chinese Associate Professor, Stamford International University, Thailand. [email protected] MBA., Stamford International University, Thailand. [email protected] M.Ed., Stamford International University, Thailand. [email protected] M.Ed., Stamford International University, Thailand. [email protected] Ph.D., Lecturer, Stamford International University, Thailand. [email protected]: Human Sciences, ISSN 2586-9388, Vol.14 No.2 (Jul.-Dec. 2022)richness, positively affects users' functional experience and emotional experiences. And Interactions between students and teachers were also found in the study that has a positive influence on users' functional experience and emotional experiences
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